Leclerc unfolds his model and distances his rivals

The French distribution leader is still gaining market share. Its advantages? A strong brand and involved member traders.

Cheese department of the Leclerc hypermarket in Avermes (Allier).

With his laughing eye, his falsely innocent smile, and his legendary chat Michel-Edouard Leclerc has always seduced as much as annoyed. This is more true than ever. Because in this sector where social plans are linked, the company he chairs is enjoying insolent success. Since it doubled Carrefour in 2017, it has continued to consolidate its position as number one in French mass distribution. And each month distances the peloton a little more. The latest Kantar Worldpanel study confirms the trend: in October, Leclerc took another lead, now with 21.1% of the food trade.