How Porsche wants to tackle Tesla in the electric

Porsche posted an operating margin of 17.6% in 2017. Despite these profits to make the competition green with envy, the German firm is preparing for the future, and in particular its future electric range of high-performance cars.

Porsche Mission And Cross Turismo

Porsche is at the forefront of modernity, even as it garners record financial results. In 2017, Porsche AG delivered 246,375 vehicles (+ 4%) and recorded a turnover of 23.5 billion euros (+ 5%). The German sports car manufacturer published on Friday an operating profit of 4.1 billion euros (+ 7%), with a margin almost unique in the automotive world of 17.6% (17.4% a year more early). At the end of 2017, the Zuffenhausen firm (suburb of Stuttgart) had a total workforce of 29,777 employees (+ 8%). In these times when the politicians threaten to kick the thermal car out of the big cities while multiplying the radars and restricting the speed limit as in France, however, there is no question of being trapped in the politically incorrect cliché of the vroum-vroum car for fifty years. fanatic of speed! Despite promising results, Porsche is attacking the electric car with Tesla as a focal point. Through a super top-of-the-range sedan, the 100% electric Mission E scheduled for late 2019-early 2020, which falls squarely in the Tesla S niche of the Californian brand.

Velvet paw yes, but no question of betraying its genes: “each model must be a real Porsche”, insists Challenges Oliver Blume, CEO of Porsche (a subsidiary of the Volkswagen group, but whose founding families Porsche and Piëch control more than half of Volkswagen’s capital). On the menu of this grand touring sedan: two electric motors distributed between the front and rear axles, which give it more than 600 horsepower and allow it to shoot down from 0 to 100 km / h in less than 3.5 seconds! Like today’s super high performance 911 GT3 RS. For a promised range of 500 kilometers, of which 80%could be recovered in 15 minutes of charging on a fast terminal.To improve its practicality, the car can be recharged by induction, thus eliminating the exasperating operation of connecting a cable each time you return home.

“We expect 20,000 annual sales to start,” says Detlev von Platen, sales manager. Price envisaged: 100,000 euros. This hyper-sporty sedan has not yet come out that Porsche is already considering an adventurer derivative called Cross Turismo, a sort of raised station wagon to make “SUV” unveiled in Geneva. To complete this range of exclusively electric vehicles, Porsche is also considering extrapolating a zero-emission version of its compact thermal Macan SUV.

Already plug-in hybrids